What the usual pundits forgot to mention in their rush to slag off Diane Abbott and Jeremy Corbyn for failing to remember the facts in those horrendous election campaign interviews they gave, was what this tells us about live interviews in the digital age.
Radio presenters and producers like the folk you’ll encounter at LBC, talkSport, BBC 5 Live, BBC Radio Scotland and so on are now being judged on how they perform on social media.
It might not be a formal ‘more hits = more pay’ but it’s a metric that’s given serious consideration.
All those clips of James O’Brien on Facebook will have an influence on his ratings and his position at the station. He wants success on the radio and he also wants success on social media.
And so when programme teams are preparing for interviews, I believe they are now going looking for the social media ‘moment’.
It’s routine now that the majority of radio interviews will be filmed. The cameras will be recording as soon as you enter the studio and they’ll keep going during any breaks in the programme. Mics down and red light off? Everything you say as you begin to relax in the presenter’s company is still being recorded and can be used against you!
Live radio interviews now require you to contend with a presenter who has set out from the beginning to break you. To find the moment you’re going to fall apart. Where you’ll go off message (or fail to communicate ANY message) and deliver that viral social media sensation they want so much.
Of course, Abbott and Corbyn deserved all they got for failing to put forward even the basic numbers. The questions they were asked weren’t even challenging. But it’s important you understand that live radio presenters are going out looking for those moments.
Don’t become a victim. The best approach is to practice. Practice with someone who truly understands the modern media environment and if you are more experienced at giving broadcast interviews recognise that the environment has changed. ‘Busking it’ is a dangerous game these days.
As well as our media training workshops and on demand training videos, we offer private 1-1 interview practice sessions in person, on the phone or via Skype. We can go through the questions you’re likely to be asked, I’ll help you craft answers and show you where all the pitfalls are. To find out more call 0808 133 1353 or use the ‘Contact‘ page.
It’s easy to laugh when others mess up. It’s much smarter to learn from what’s happened to them.