Lots of discussion this week about Sunderland FC manager David Moyes and his appalling comments towards a journalist doing her job in a post match interview.
And the same old ‘experts’ popping up on the phone-ins and social media with their take on what should happen as a result.
In my opinion, it’s perfectly straightforward and for me, it’s got little to do with what’s ‘sexism’ and what’s ‘banter’ and what ‘goes with the territory’ and everything to do with the law of the land and basic human decency.
I would sack David Moyes for what he said the other day because it’s a completely unacceptable way to behave.
He’s done the right thing by apologising and I don’t doubt his sincerity.
But the organisation has to move to protect its reputation and to send a signal to everyone else. It has to be seen to do the right thing, particularly given its position in the community and importance of those relationships.
Moyes made a terrible mistake and comments like that hint at a particular attitude which takes time to change. He shouldn’t be condemned or ostracised for good but in my opinion should be sacked for gross misconduct and take some time out of football to reflect and change.
Media relations, PR, crisis management…call it what you want all has its place but deciding what you stand for and acting upon it is far more important.