The founder I’ve never met who’s name is above the showroom?
The manager who runs the business from the office upstairs?
The voiceover they use in the TV advert?
The salesman who sold me the car and took me for a test drive?
The driver who brought it up from Warrington?
The guy I’ll never see who is giving it a wash and valet?
The woman who answered the phone when I asked when I could pick it up?
The other customer who will walk past me as I enter the showroom to get the keys this afternoon?
The next tweet I’ll read from the company account?
All of them of course.
At least, they should be.